Inexperinced folk at the top killing your SEO
Another big brands dont get it post - why working for a corporate sucks!
Earlier today a friend who doesn’t know SEO asked me a question about duplicate titles. She was fairly certain duplicate titles were not good, but this is what an SEO firm working for them had done. So i told her they should be avoided, and pointed to a few online sources which explained why.
So being the diligent employ she is, she passed on this information to the man at the top who is able to do something about it (pass info on to the right people and make sure its actioned). His response, “I disagree” - and they wonder why i left! So the guy who has done as much SEO as our office cleaner and who is supposed to be overseeing online strategy for a company who’s domain alone is worth millions thinks he knows more about on page optimisation than the seo industry, google, and me - and that duplicate titles are fine - knob!. Remember when this guy talked to me about SEO and thinking oh my god, was like he had just read the digitial point services forum and now thought he was an expert.
So good news for all those affiliates operating in this industry, bad news for all those share holders/owners.
Was going to post a bunch of resources to optimising titles and why duplciate titles are bad - but seems every seo guide out there has them covered.
