Google hasnt forgot about search
Just when you thought Google only cared about generating revenue, snapping up companies, and updates to hordes of other non search products,we get a flurry of blog posts and guideline updates reminding us that someone at the plex still focuses on search.
First we have Spam fighting super hero Matt Cutts
“Make pages primarily for users, not for search engines”
Used to be fun to watch people argue over that old text, With some saying any changes that took search engines into account were breaking Googles guidelines and that made you a spammer 
Robots.txt documentation - Have to admit i havent looked at how i use robots.txt in years
Nofollow documentation - As much as possible i’ve avoided using nofollow for sculpting link juice, to me nofollow has always suggested you have untrusted links - but now Google confirm it’ ok. But i would still only use nofollow as a last resort.
Crawl prioritization: Search engine robots can’t sign in or register as a member on your forum, so there’s no reason to invite Googlebot to follow “register here” or “sign in” links. Using nofollow on these links enables Googlebot to crawl other pages you’d prefer to see in Google’s index. However, a solid information architecture — intuitive navigation, user- and search-engine-friendly URLs, and so on — is likely to be a far more productive use of resources than focusing on crawl prioritization via nofollowed links.
Cloaking or IP Delivery - You know if you are cloaking or not, but guess this helps clarify those situations where you are concerned about doing IP delivery on a site you cant afford to get banned. Cleared things up? some evil seo’s disagree
Reporting paid links helps - Well quick check of all the websites above ours shows buying links still works, but hey dont do it!
Want Google to improve your ROI? - Ok not quite search but be interesting to see if google can do a better job than us.
- bored now so back to work
