Casino.com soft launch without the buzz
It’s no secret that I now work for the marketing company managing the casino.com account. But if you had ever been to casino.com before today you will see why I never really mentioned it. The old site was an ugly affiliate portal, a throwback to 1998 web design, flashing banners all over the place, popups, and used a CMS that was a nightmare to use.
Well last night we launched the new casino.com site. No longer an affiliate portal, but a fully fledged online casino. I think the design is much better, and certainly stands out from its competitors. It’s been launched with very few of the features I helped plan, quite disappointing! Hopefully we can introduce these features over the coming weeks and months.
Part of the reason for the very basic site and lack of features is casino.com’s sister company dictating what software, hardware, and which developers we would use. Our requirements are very different from Mansion, and it is very obvious our requirements came 2nd to theirs. Being an ex-developer I helped select the company we would outsource to, annoyingly we went with the company I rated least likely to deliver. As well as seeming very unorganised and inexperienced, the developers we went with only spoke English as a 2nd language.- so communication was a little strained, not helped by all of the technical stuff being dumped on our content manager – ok call me an ass kisser but she worked miracles to get the site launched - while the rest of the company sat playing games and talking outdated marketing shite – but that’s a future blog post.
Well we’ve launched now, all be it without a working cms, and I am very excited, so presuming I don’t get sacked my job is to now make casino.com into the best online casino there is. Lots of features on the way, probably won’t get some for a couple of years lol. Oh yeah and I suppose I should do some SEO.
For various reasons we haven’t really publicised the launch, very embarrassing and frustrating if your job is online marketing - but company politics and all that.
