Archive for September, 2007

News flash! the web contains low-quality articles produced by amateurs

Friday, September 28th, 2007

Interesting article in the Guardian, at first I thought they were going to complain about auto generated MFA sites, but turns out they just don’t like the rest of us having ago a publishing - and worst still making money from it.

The growing number of websites that mix and match low-quality articles produced by amateurs in order to generate traffic is causing concern

Amusing to see Googles standard response, “its not our fault, its our pesky computers and their algorithms”

Google responds that it is constantly tweaking its algorithms and reviewing websites to keep up the quality of Adsense participants

What annoys me in this article is this.,. “There were spelling mistakes, ridiculous bits of grammar, words missing from sentences and so forth.” oh no! shock horror! speeling mistakes and bad grammar on internet, call the fucking police. Pretentious arseholes, most of the people i know and blogs i read are written by dyslexic monkeys like Dave and Earl :) I am interested in what these people write(or what they are pimping next) not how well its written.
The Guradian then goes on to slate the cheap labour used to produce some of this “low-quality” content - never heard of the global economy? - most UK firms use India for call centres(i am pretty sure some of these people write better English than they speak), but web entrepreneurs are ruining the web by using India to outsource writing. Worried about their jobs.

Some of the best and biggest websites on the web thrive off low standard content written by non professional writers. Academics and journalists plagiarise content all the time, but simply get round it by citing their reference material. I really don’t mind if i land on badly written site, or end up reading rewritten content as long as its informative, or entertaining. News papers are one of worst mediums for publishing shite- ive managed to get several stories published almost word for word - Newspaper editors are even more desperate to fill their advertising sheets with content than weblogsinc. Online news sites are flooded with syndicated news, all quoting the same source, and sometimes not bothering to change a single word.

ok. i admit i am bored and needed to post somat.

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SEO meet in Manchester

Tuesday, September 18th, 2007

Well I still haven’t fully recovered from this weekends in SEO meeting in Manchester.

Arrived in Manchester, from Malaga on Friday afternoon with Faye from casino.com, was her first SEO event and I have a sneaky feeling she was expecting it to be quite boring and full of geeks, although she denies this ;)

Arrived at the Britannia hotel in the centre of Manchester around 5ish, bumped into 4eyes, DaveN, Serious, and NFFC in the reception. Was looking like this would be good event!

Came down to the hotel bar after checking a few emails, and started to introduce Faye to people and enjoy the cheap beer prices in happy hour. Then made our way to the restaurant. Managed to squeeze a seat between the 2 ex-party gaming guys, Mike and Rob, while Faye squeezed herself between JasonD and BroadProspect. Food was great, and much wine and beer was drunk. Was really good to meet mike and rob, very funny sound guys. Got back to the hotel, had a few more drinks and staggered to bed about 1am – shockingly early but I had an hours jet lag ;) and had been traveling all day.

Saturday, I stayed in bed for as long as I could, until Faye phoned wanting to go for breakfast, so off we trotted to the nearest pub and had a few beers(shandies) with an English breakfast. Met up with some others, who soon started spilling food down themselves so me and faye decided to escape to the Manchester wheel, and then another pub.

Met up for lunch with everyone else at yet another pub. Then back to the hotel, quick nap, and then off to another restaurant for more beer and food. By the time I got back to the hotel I was knackerd, could not drink anymore so sneaked off to my room at 12ish.

Was great to meet with friends, and meet so many new faces. Just wish I was better at getting round to chatting with everyone. Made some new contacts, met some very bright people, took some incriminating photos for future blackmail, and also met the competition and stole their ideas.

Some photos

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Casino.com soft launch without the buzz

Thursday, September 13th, 2007

It’s no secret that I now work for the marketing company managing the casino.com account. But if you had ever been to casino.com before today you will see why I never really mentioned it. The old site was an ugly affiliate portal, a throwback to 1998 web design, flashing banners all over the place, popups, and used a CMS that was a nightmare to use.

Well last night we launched the new casino.com site. No longer an affiliate portal, but a fully fledged online casino. I think the design is much better, and certainly stands out from its competitors. It’s been launched with very few of the features I helped plan, quite disappointing! Hopefully we can introduce these features over the coming weeks and months.

Part of the reason for the very basic site and lack of features is casino.com’s sister company dictating what software, hardware, and which developers we would use. Our requirements are very different from Mansion, and it is very obvious our requirements came 2nd to theirs. Being an ex-developer I helped select the company we would outsource to, annoyingly we went with the company I rated least likely to deliver. As well as seeming very unorganised and inexperienced, the developers we went with only spoke English as a 2nd language.- so communication was a little strained, not helped by all of the technical stuff being dumped on our content manager – ok call me an ass kisser but she worked miracles to get the site launched - while the rest of the company sat playing games and talking outdated marketing shite – but that’s a future blog post.

Well we’ve launched now, all be it without a working cms, and I am very excited, so presuming I don’t get sacked my job is to now make casino.com into the best online casino there is. Lots of features on the way, probably won’t get some for a couple of years lol. Oh yeah and I suppose I should do some SEO.

For various reasons we haven’t really publicised the launch, very embarrassing and frustrating if your job is online marketing - but company politics and all that.

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SEO legends Evilgreenmonkey and Mike Nott join forces

Tuesday, September 11th, 2007

Robert Kerry aka Evilgreemonkey and Mike Nott join forces at Ayima Search Marketing for global domination of the SEO world.

Both have a reputation for blackhat techniques, and have bundles of experience in highly competitive markets, having both worked for PartyGaming. Joining them is a talented coder and blackhat called esrun who has released some great blackhat tools over the years.

Hope to see them all soon at the upcoming Manchester seo meeting on the 14th of September

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Fly.co.uk sells for £87,500

Saturday, September 8th, 2007

The company I used to consult for added to their portfolio of domains this week by buying www.fly.co.uk for £87,500 at auction. Some of their other domains include www.asap.co.uk and www.carrentals.co.uk

Hmmmm tempting to go back and work for them :)

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